Website Tracking

Allowing you to peek behind the curtain and to see how your prospects interact with your website

popcorn's website tracking replaces:

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pipedrive logo crm comparison
zoho crm crm comparisons
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Why use popcorn's website tracking?

popcorn’s website tracking keeps you focused on the engagements that matter.

  • Track where your prospects are interacting with you 4 months after they open an email from you
  • Unique fingerprinting generates an address for each prospect
  • Combining IP and MAC address so you’re getting individual data
  • Follow how they’re interacting with you, across different sources

You’ll be viewing your prospect in the research stage of the buying cycle, where 60% of a decision is already made. Knowing where your prospect is will let you influence their decision in your favour.

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…I love the fact that I can track the customer journey from opening an email, right through to what they are doing on the website. So I know exactly what’s working and who is interested.

Joe Trodden

Director of Mindset Experts

popcorn global awards 2020 2021
popcorn dyslexia awards 2020 winner
business masters 2021 west midlands shortlisted popcorn
west midlands business champions finalist

popcorn's website tracking compliments:

Know exactly what your prospect is interested in, before they’ve even told you themselves. Shape your nurturing process and deliver a personalised approach from early on in the game.

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Telemarketing

customers customer buying cycle

Networking

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Email

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Website

Website tracking gives you complete visibility - and complete control

Knowing exactly who is engaging with you is vital when targeting your marketing towards your prospects. popcorn’s unique fingerprinting gives you a head start in knowing who’s engaging with what and where. Whether they’re on your website, interacting with your social media, or opening your emails, stay on top of their activities for 4 months after their initial contact.

Website tracking points you where your prospects are...

…so you can deliver a personalised marketing experience.

popcorn’s website tracking makes that personal approach even more individual. you could be getting generic information based on the building the IP address is in – but you don’t know if it’s the CEO or an employee looking at your site. With popcorn’s fingerprinting, everyone is an individual, so you know who to engage and how.

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Joined up

Find out where your contacts are engaging on your website, email and CRM.

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Pipelines

Automatically progress your contacts along sales pipelines based upon their activities.

tags

Tagging

Tag contacts based on website activity.

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Automation

Automatically direct your contacts to your marketing based on the results of your website tracking

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Segmenting

Apply tags based on what your contact is doing.

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Visible

See exactly what your contacts have been looking at.

The popcorn promise:

To make lead management for small businesses a whole lot simpler - we promise you:

No contracts, set up or hidden fees

Up and running in 15 minutes

Simple and highly visual tools​

Book a demo with one of our experts

We love showing small businesses how simple popcorn is and how much it could help their business to grow.

We'd love to show you too. Book your FREE, no obligation CRM/PRM demo below:

Are you ready to get started with popcorn?

*FREE 5 Day Trial of popcorn CRM, then £5+VAT per month. no setup fees, no contracts, no hidden costs