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Specifically for small businesses interested in CRM and prospect management

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Simon Washbrook

How to Use Social Media to Grow Your Database

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the internet you are able to easily create a funnel that will start with users giving out their email addresses and could potentially end with a sale. This infographic presents 10 ideas on how you could capture email and thus grow your database using your social media channels.

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10 Ways to Grow your Database

“One of the questions I am asked the most is ‘How do I grow a database without buying data?’ So here is #2 of 7 infographics to help you organically grow your list!”

Simon Washbrook, Founder of popcorn

1. Social Media Platforms: Facebook

Try adding an Email sign-up form to your Facebook page.

2. Social Media Platforms: Pinterest

Use Pinterest to promote offers that require signing up to your Mailing List.

3. Social Media Platforms: YouTube

Create ‘How to ‘ videos that have a strong message at the telling the viewer how to sign-up.

4.Promote 'How to' Guides on Your Platforms

Produce a ‘How to Guide or White White Paper that you can promote on Facebook, Linkedin, Twitter, etc…

5. Re-Marketing

Use Re-Marketing to constantly promote your newsletter to previous website visitors who may not have signed-up

6. Social Media Platforms: Linkedin

Grow your connections and regularly download all of your Linkedin, contacts.

7. Tell People!

I know it may sound obvious, but tell Everyone that you have a Newsletter and ask them to sign-up.

8. Share Content via Social Media

Push your Newsletter across all of your accounts.

9. Social Media Platforms: Reddit

Post your news articles and Blog posts onto news sites such as Reddit.

10. Social Media Platforms: Linkedin

Use your Headline in Linkedin to promote the Sign-up page on your website.

popcorn is a smart, easy-to-use and efficient platform that not only helps you compose beautiful emails and newsletters but also helps you manage your sales funnels and leads. If you would like to test popcorn and see if it could help improve your email marketing game, you can sign-up for the free trial here.

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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