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Specifically for small businesses interested in CRM and prospect management

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Simon Washbrook

How To Grow Your Database Using Events

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects, i.e. someone that you can actually email. Thanks to the internet you are able to easily create a funnel that will start with users giving out their email addresses and could potentially end with a sale. This infographic presents 10 ideas on how you could capture email and thus grow your database using events.

10 Ways to grow your database using events

“One of the questions I am asked the most is ‘how do I grow a database without buying data ?’ So here is #6 of 7 infographics to help you organically grow your list…”

1. Hosting events

Host your events and seminars that you market via partners.

2. Goldfish bowl

Use a business card drop at tackle shows and networking events with a prize for the winning card.

3. Networking at events

Attend as many external networking events and trade shows as possible.

4. Bags

Promote your newsletter in the delegate bag with a flier or printed copy.

5. Expert at events

Become the expert and start speaking at events where you can promote your sign-up page.

6. Sponsorship of events

Sponsor other business events, to be part of their marketing and have access to the delegate list.

7. Free advice

Provide an advice, stand where you become the gatekeeper and direct attendee’s to other relevant stands.

8. Tease

Get your business promoted in the pre-event marketing.

9. Show's guide

Write an article for the show guide, this will often be re-published on their website and newsletters.

10. Follow up with your database

Offer a giveaway or a post show reviews as part of the organisers event follow-up.

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popcorn is a smart, easy-to-use and efficient platform that not only helps you compose beautiful emails and newsletters, but also helps you manage your sales funnels and leads. If you would like to test popcorn and see if it could help improve your email marketing game, you can sign-up for the free trial here.

Enjoyed this article? Comment below or read through our blog for more sales and marketing insights.

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Pipelines are a fantastic way to formalise and visualise your sales process, so you away know where every single one of your prospects are, and you

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