FREE Training:

How to build a qualified Sales Pipeline using CRM and Email Marketing​

This FREE Training course is built on the back of a series of half day workshops that popcorn have been running for the past 4 years. We have developed a proven 10 step course (see below for course content) asthat will take you through the practical steps of how you can use Email Marketing to identify new leads, qualify prospects and then use a CRM to manage them through your Sales process.

This course is designed to help you to develop an amazing Email strategy and build a strong sales pipeline so that you business is ready for growth.  

How to Choose the Right Sales & Marketing Software for your Business 

Learn about the 3 different types of CRM software and which s right for your Business

Step 1 –
Introduction and 
What’s your objective (4 mins)

  1. Who does this course help
  2. What’s your objective?

Step 2 – 
Developing your message
(10 mins)

  1. Decision Making Process
  2. Developing your own Messaging
  3. EXERCISE – Developing your message – DOWNLOAD

Step 3 – 
GDPR & CRM (8 mins)

  1. It wasn’t the end of the world
  2. Do’s and Dont’s 
  3. What next?
  4. VISIT – ICO Website

Step 4 – 
Email Design & Formats (24 mins)

  1. 4 Email formats and the Autonomy 
    1. What not to send 
    2. Newsletter 
    3. Promotional 
    4. Postcard
    5. Personal

Step 5 –
 Growing and Managing your Database with CRM (10 mins)

  1. CRM 
  2. Importance of Segmenting
  3. How to grow your data 
  4. EXERCISE – 101 way to grow your database – DOWNLOAD

Step 6 –
Creating Content (20 mins)

  1. Content Size 
  2. Content Ideas
  3. Ways to source
  4. Content Formats
  5. EXERCISE – Plan your Content – DOWNLOAD 

Step 7 – Using Automation with Email & Website Tracking
(10 mins)

  1. Pros and Cons 
  2. Segmenting
  3. Lazy River 
  4. Prospecting
  5. EXERCISE – Plan your Automation


Step 8 – Supporting Materials and joining up email & website

  1. 7 strings to your bow
  2. Landing Pages
  3. Social Media 
  4. Website 
  5. Direct mail 
  6. Videos 
  7. Phone Calls 
  8. Infographics
  9. Case Studies
  10. EXERCISE – Developing your 7 strings? – DOWNLOAD 

Join over 7,000 small businesses to get monthly tips on nurturing your prospects

Step 9 – Planning & Strategy
(5 mins)

  1. What does a good plan look like
  2. Planner Explanation
  3. DOWNLOAD Monthly Planner
  4. DOWNLOAD Planner 

Step 10 –
Converting Leads into Sales Opportunities with CRM (16mins)

  1. Difference between a lead and an opportunity 
  2. How to spot an opportunity 
  3. Using Intelligence to increase conversion
  4. Following up 
  5. Designing your Sales Pipeline
  6. EXERCISE – Designing your pipeline  – DOWNLOAD 



  1. Overwhelm 
  2. Just Do It
  3. EXERCISE – Let us know how you do

Are you ready to get started with popcorn CRM?

*FREE 5 Day Trial of popcorn CRM, then £5+VAT per month. No Set-Up Fees, No Contracts, No Hidden Costs


Good things

…come to those that sign up to our emails. Get monthly tips, guides and advice designed specifically for small business owners, on nurturing and managing your prospects.

We will NEVER sell, pass on, share, look the other way, loan or give your data to a random bloke we once met down the pub –  when you sign up, we always value and respect it. 

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