About popcorn

Why we do what we do and what makes us tick

After graduating, Simon Washbrook (Founder of popcorn) spent a decade working in large organisations, where he gained experience using a variety of CRM systems to support established and new sales functions.   

Simon started his first business as a Marketing Consultant, and found himself regularly delivering e-mail campaigns for small businesses.  He was, however, always frustrated with the results, as the tools available only gave you vanity metrics, (such as open and click rates) that do not tell you anything about your prospects’ sales engagement.

One of the driving factors behind Simon’s passion for having clear and methodical processes is his dyslexia. Thinking about how he could improve the effectiveness of using a myriad of sales systems that were way to complex, led him to develop popcorn.  His aim was to bring together all of the essential marketing tools that a typical small business needs into one, simple to use, platform.  – An objective that you would have thought was obvious – but apparently not! 

Simplicity has always been the key objective for Simon. He regularly saw people trying to use multiple entry level systems to manage their sales process (like MailChimp, spreadsheets, Trello, etc…) but they ended up losing data and wasting time.  Or else small businesses were moving to software that was designed for bigger companies (like HubSpot, SalesForce & InfusionSoft), which just became very costly and too complex for their size of business.  – This again led to sales paralysis.

drawn outline of quotation marks

Sales are the core driver behind most marketing activities – this is why I built popcorn, to make prospecting simplier!

Simon Washbrook
Founder of Popcorn 

popcorn global awards 2020 2021
popcorn dyslexia awards 2020 winner
west midlands business champions finalist
great british entrepeneur awards

After graduating, Simon Washbrook (Founder of popcorn) spent a decade working in large organisations, where he gained experience using a variety of CRM systems to support established and new sales functions.   

Simon started his first business as a Marketing Consultant, and found himself regularly delivering e-mail campaigns for small businesses.  He was, however, always frustrated with the results, as the tools available only gave you vanity metrics, (such as open and click rates) that do not tell you anything about your prospects’ sales engagement.

One of the driving factors behind Simon’s passion for having clear and methodical processes is his dyslexia. Thinking about how he could improve the effectiveness of using a myriad of sales systems that were way to complex, led him to develop popcorn.  His aim was to bring together all of the essential marketing tools that a typical small business needs into one, simple to use, platform.  – An objective that you would have thought was obvious – but apparently not! 

Simplicity has always been the key objective for Simon. He regularly saw people trying to use multiple entry level systems to manage their sales process (like MailChimp, spreadsheets, Trello, etc…) but they ended up losing data and wasting time.  Or else small businesses were moving to software that was designed for bigger companies (like HubSpot, SalesForce & InfusionSoft), which just became very costly and too complex for their size of business.  – This again led to sales paralysis.

 

... We get the results we want, in the quickest and most effective way possible!

james ellis creative alliance how creative alliance streamlined their email management with popcorn

James Ellis

Business Development Manager, Creative Alliance

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