Comparisons:
popcorn CRM and Mailchimp CRM
When deciding which CRM system to use, the first thing to consider is what you need a system for. Concentrating on all the flashy features could bog you down in the long run! This is why we’ve measured popcorn against Mailchimp CRM, to demonstrate the differences between what’s on the market.
Check the table below of key business functions and see how popcorn CRM and Mailchimp CRM compare.
What is the CRM designed for?
Simple CRM and lead management, designed for small businesses to grow sales – with just the essential tools.
An email marketing platform with very basic CRM/note taking functionality.
Is the CRM designed for small business?
popcorn CRM is designed by a small business owner, specifically for small businesses and is designed to be simple, whilst helping your sales take off!
Mailchimp CRM is an email marketing platform that has a basic note-taking tool connecting to contacts.
Is it simple and easy to use?
Designed from the ground to be simple, you can always get to where you need within one click. Watch how we add a note/reminder in just 10 seconds.
Mailchimp CRM is relatively simple to use, as an email marketing platform and as a basic note-taking tool.
Can you have all your prospects in one place?
popcorn displays all your prospects on one page in a simple to use, customisable and highly visual way.
You can store all your contacts in Mailchimp CRM, although it is very difficult to manage/differentiate them for prospecting.
Can you have all your prospects in one place?
popcorn displays all your prospects on one page in a simple to use, customisable and highly visual way.
You can store all your contacts in Mailchimp CRM, although it is very difficult to manage/differentiate them for prospecting.
Are marketing/lead management tools built into the platform?
The essential tools needed by a typical small business (email marketing, lead generation, sales pipelines, website tracking and call logging) are fully integrated in the platform as standard.
See our packages and popcorn Promise HERE.
Mailchimp is a specialist email marketing platform with automation and basic lead scoring tools – although it will not show you a joined up time of everything your prospects have done, or why they are where they are.
Will it identify hot prospects for me?
popcorn CRM allows you to customise and automatically identify hot prospects, by scoring activity across your CRM and email marketing, and your prospect’s website visits.
Mailchimp has a starting system to show you who has been opening and clicking on your emails.
What are the key features?
popcorn’s CRM is at the heart of every feature – it’s just one click away from essential features a small business needs to grow. It includes: email marketing, lead generation, sales pipelines, call logging, reminders, and landing pages. You can view these on our Features page.
Mailchimp is a specialist email marketing tool, so has incorporated a basic CRM, analytics and automation.
Is it quick to set up and start using?
popcorn’s users are typically up and getting meaningful results within 15 minutes.
Read our case study HERE.
Mailchimp is quick and easy to set up, but moving your data around after setup can be quite clunky.
How much does it cost?
Simple: £9 p/m for our CRM only package – and £49 p/m for our other packages.
Additional users add £5 a month; additional emails (more than the 4,500 standard) and tiered accounts can be bolted on. Read our full pricing details HERE.
Mailchimp has a free starter package, and pricing then moves up based on the number of emails you send out and the types of features you need.
Click HERE to understand a full breakdown of the features and costs.
Am I tied into a contract?
We promise:
– No contracts, setup or hidden fees;
– Up and running in 15 mins;
– Always simple and highly visual tools.
Mailchimp typically ties you into a 12 month contract.
Do I get company profiles?
You can track and target a prospect’s activity across your website.
Mailchimp does not provide company profiles.
Is there free phone support?
Our Nurture package (and above) includes free phone, email and ticketing support.
No phone support is provided and you will need to upgrade to access email support.
Overview
If you are a small business that is:
– Growing
Needs a simple CRM that allows you to manage and nurture your prospects in one place
– Can’t yet invest lots of time and money
popcorn could be the CRM for you!
Mailchimp is a great platform if you are looking to fire out emails at your contacts.
What our customers say
Everything about popcorn is so simple yet effective. It’s exactly what we need!
