Case Study:

How International Education Week saved time by using popcorn

About International Education Week

Antony runs an events company that has established International Education Week, supporting universities around the world.

international education week logo case studies

I no longer need to pick up the phone anymore; I know who is ready to buy.

antony adams international education week

Antony Adams

Founder of International Education Week

The Problem

Antony knew he had a loyal customer base and was regularly communicating with them via MailChimp, where he was getting a good open rate. But he was not seeing any engagement or any actual sales.

The Solution​

Antony started using popcorn to communicate with his contacts, allowing him to track engagement and activity across both his email and website. He could add notes, reminders – and more importantly automatically identify ‘hot’ prospects, backed up with powerful intelligence for targeting.

Over the next 2 months, it resulted in new sales (ROI of 185:1) and a reduction in stress as he was able to predict exactly who was engaging. This freed a working day each and every week.


Return On Investment

One day a week freed

More free time

I no longer need to pick up the phone anymore; I know who is ready to buy.

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