Case Study:

How using popcorn helped SHL Cleaning Services generate 500% more sales leads

Getting Started

About SHL Cleaning Services

Steve runs a successful commercial cleaning company that covers the Midlands and surrounding areas, and manages over 100 cleaning staff on a daily basis. 

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What our customers say

popcorn is a brilliant system that helps us generate loads of hot sales leads.

steve hands shl cleaning services

Steve Hands

Director, SHL Cleaning Services

The Problem

Steve had previously been using an external marketing company to create and manage his email marketing via MailChimp, but he lacked control and the intelligence to support the sales process. It was also proving to be a costly way of generating a small number of sales leads, many of which not well-qualified.  

The Solution​

After watching a few short training videos, Steve took the email marketing function in-house. By using popcorn, he regained control; used popcorn’s easy to use drag and drop editor to create powerful and consistent emails for himself. He would then use the simple filtering tools to quickly segment his contacts. He could send targeted emails in a matter of seconds, something he was not previously able to do. The CRM and lead generation tools tracked his contacts across both email and website activity, flagging up contacts who were showing patterns of engagement as hot prospects

Since using popcorn, Steve is now in control and able to see the bigger picture around his prospecting process. This has increased his sales lead generation by 500% (of which 70% converted). Steve directly credits popcorn with £750k of new sales, in just 6 months of using the platform.  

500%

Increase in sales lead generation

70%

Conversion of hot prospects identified by popcorn

£750k

New sales in 6 months

Features SHL Cleaning has used:

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