Case Study:

How Air Sourcing joined up their prospecting and communications

About Air Sourcing

Air Sourcing is the UK’s leading equity release advisory service, supporting IFAs and leading financial providers across the UK.

What our Customers say...

We can tell you how good popcorn it, but this is why our Small Business customers love us… 

... since using popcorn, we have increased sales by 374% and our conversion rates by 200% ... this is down to the simplicity and intelligence of popcorn. 

popcorn case studies danielle wilson air sourcing in circle with black outline

Danielle Wilson

Marketing Manager, Air Sourcing 

The Problem

Prior to starting with popcorn, Danielle from Air Sourcing was struggling with using multiple entry level software products, meaning that data was spread all over the place. Due to this they struggled to share relevant information with the right customers and were missing sales opportunities.

The Solution​

Over the past 5 years Danielle brought all their data together into popcorn to quickly and easily manage her 6000+ customers. Since bring everything together into one place, she is able to easily segment and send targeted updates and valuable customer insights to their supplier network that was professional and brand consistent.

Since using popcorn’s measurable data, she’s managed to increase her business levels – from 1,750 to 6,386 cases.

They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.’


Increase in sales


Increase in prospect conversions

We owe a lot to popcorn, as the system has far excelled our initial beliefs…

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Book a demo with one of our experts​

We’d love to show small businesses how simple popcorn is and how it helps them convert more leads in less time.

Book your FREE, no obligation lead management demo below:

The Small Business CRM that’s so simple to use it’s Child’s Play… 

popcorn joins up your prospecting, marketing, website analytics and sales pipelines in one simple and highly visual place –  so you see the bigger picture and close more sales. 

… and it only takes 15 mins to get up and running!


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