The Small Business Alternative to HubSpot
Move every prospect from the first hello to a closed deal with a CRM that’s actually simple to look at – and even simpler to use.
100% FREE forever
4.9/5 on Google – Trusted by hundreds of UK small businesses | 🇬🇧 UK-based support
Posted on Google Gavin CowanTrustindex verifies that the original source of the review is Google. I have recommended Popcorn to various clients, as their service is second to none, and Simon's attention to detail and willingness to assist is superb. I explored other firms offering similar service, but with Popcorn you feel valued.
Owner's reply
Hey, Gavin, thank you for you wonderful review, i will pass this onto the team. :)Posted on Google Ameesha GreenTrustindex verifies that the original source of the review is Google. Having tried Monday's CRM (good but a bit basic) and HubSpot (way too complex) and given up on both, I've been delighted with Popcorn. It's got a great mix of complex features for those who want them and simplified dashboard ideal for those of us who are neurodivergent, and the ability to add custom categories and photographs helps us provide a great experience to leads. Simon's customer service is second to none - he not only showed us how to use the software in the first place but is also super quick to respond to any questions and help us get the most from the software. Again, the customer service is significantly better than the experience we've had with other CRMs. Highly recommended!
Owner's reply
Thanks for your brill review, I will share this with the team :)Posted on Google Dr James A RobertsonTrustindex verifies that the original source of the review is Google. I have been using Popcorn for about nine months now and have found Simon and his team to be exceptionally customer service focussed, helpful and no request too much for them. I strongly recommend Popcorn to anyone looking for such a tool
Owner's reply
Thanks James ... Let us know if there is anything we can do to help you get the most out of popcorn :)Posted on Google Cheryl WellsburyTrustindex verifies that the original source of the review is Google. I have used Popcorn as a telemarketer and it is such a simple system to use I love it and would highly recommend it
Owner's reply
Thank you Cheryl, we are really glad to hear how you are loving using popcorn :)Posted on Google Philippa PhippsTrustindex verifies that the original source of the review is Google. CRM is not my skillset but Simon and the team have been super helpful and patient, helping us to set up our campaigns. They have tailored help available for any level required and are available online or on the phone for any queries. The digital world can be so frustrating when you have questions that aren't answered by the FAQ list. It's so refreshing to be able to talk to a real person and get your issues sorted out straight away. Thank you, Popcorn.
Owner's reply
Our Pleasure Philippa ... We are glad you are up and running, especially since all it needed was a quick point in the right direction :)Posted on Google Penny KayTrustindex verifies that the original source of the review is Google. This is our first time with a CRM and it is early (very early!) days but from the beginning the service and follow up has been excellent. Simon has been brilliant which has continued since we signed up which is always so nice and such a good sign. We are a small business but getting bigger so we needed to start being more organised! I'm still learning but the system is really easy to pick up (Simon was right!) and the videos and FAQs resources are amazing. Simon seems to genuinely care and gave me some really helpful advice when I was getting overwhelmed with the set up which has really helped. Can only say if you've been toying with the idea of committing to a CRM like we had been, we highly recommend Popcorn, on all levels. Thanks everyone!
Owner's reply
Thank you so much for this amazing review :)Posted on Google Sophie GoodeTrustindex verifies that the original source of the review is Google. I've been using popcorn for only around 2/3 weeks and really happy with the progress so far. The demo and on boarding was brilliant and haven't hit any issues. I've been using a more complex CRM for some time but have chosen to switch our lead management to Popcorn as it's so user friendly, has a great user interface and has the brilliant added benefit of web traffic tracking. It's easy to navigate from a mobile or tablet device.
Owner's reply
Thank you for your wonderful review and so glad to hear that you are loving the User Interface…Posted on Google Susan ReznikTrustindex verifies that the original source of the review is Google. Simon and the team have been excellent, since subscribing to Popcorn & as a complete novice to email marketing. Popcorn has enabled us to have an easy, efficient and extremely transparent way of planning our campaigns, doing the correct follow ups and building pipeline(s) to bring in new enquires/win more sales and increase our turnover. Thank you
Owner's reply
Susan - Thank you and it is brilliant to see how you have embraced popcorn so quickly, and have already started generating Hot Prospects for your business - Keep up the good work :)Posted on Google Iveta PudilovaTrustindex verifies that the original source of the review is Google. Amazing tool, can't recommend enough! It's easy and straightforward to use with add-ons available. The Popcorn team is super friendly and always happy to help out. If you're a small businesses this is THE tool to track your prospects.
Owner's reply
Hey Iveta ... Thank you for your amazing review and please let us know if there is anything else we can do to support you.
Already looked at HubSpot?
Here’s what small businesses tell us made them switch to popcorn instead.
Example comparison: popcorn vs HubSpot for a 3-user team
A 3-user team sending up to 3,500 emails and 1,000 WhatsApp messages a month — both within popcorn's standard allowances — pays £99 a month with popcorn. The same usage on HubSpot Marketing Hub Professional costs £702 a month (3-seat minimum) plus a one-off ~£2,370 onboarding fee — a saving of roughly £603 a month, or over £9,600 in year one once HubSpot's onboarding fee is included. Checkout our pricing page for more info - https://popcorncrm.co.uk/pricing-made-simple-and-transparent/
Figures exclude VAT. HubSpot figures are converted from their published USD pricing (~$1 = £0.79) since HubSpot doesn't publish GBP pricing for this tier. Use the calculator above for your own team size and usage.
popcorn vs HubSpot Calculator
What would you actually pay?
Tell us your team size and usage — we'll show you popcorn vs HubSpot side by side.
Takes 10 seconds · no email required
Every HubSpot number used in this calculator (seat price, onboarding fee, WhatsApp limit) is pulled from HubSpot's own published pages, not estimated. Check the originals yourself:
You'll need to select any email or WhatsApp credits above the standard allowance during signup — this link takes you to the base package for your team size.
Book a free demo insteadAll figures shown exclude VAT. popcorn's list prices are already ex-VAT, and HubSpot's published USD prices are also ex-VAT, so both sides compare like-for-like without conversion. GBP for HubSpot is an approximate conversion (~$1 = £0.79, Aug 2026) since HubSpot doesn't publish GBP pricing for this tier. HubSpot's WhatsApp overage assumes $70 per additional 1,000 messages, based on HubSpot's own support guidance — the exact block size beyond 1,000 isn't independently confirmed.
See how popcorn CRM compares to HubSpot, Zoho, plus many more:
What’s stopping your prospects saying yes?
Free 2-minute quiz – get your sales health score instantly.
One simple system for the whole customer journey
Designed for small businesses, the daily, marketing and sales dashboards work together as one connected system rather than three separate products, so you don’t have to piece everything together yourself.
Always know where you stand
The daily dashboard brings every lead, deal and follow-up into a single view, so that 90% of your daily tasks are covered.
Turn interest into leads, automatically
The essential marketing tools you need to capture and warm up new leads, so your pipeline fills itself before you've lifted a finger.
Never let a deal go cold
Full visibility of your sales process, whether you're a one-man band or a team of 15, so you always know how your sales are performing and where you should be focusing your time.
The features your current CRM probably doesn't have
All included in your plan. No add-on subscriptions and no upgrades to unlock them.
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All in one place
One joined-up timeline for every contact
Every note, email, WhatsApp message and marketing activity, from you and your whole team, is saved against the contact automatically. See the full story in one place and pick up any conversation exactly where it left off.
Learn more about the joined-up contact timeline →
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Essential marketing tools
Email marketing, WhatsApp campaigns, forms and landing pages to capture new leads and reach your customers, without extra tools.
Learn more about popcorn's marketing tools → -
Website tracking and hot prospects
See which contacts are visiting your website and who's showing the most interest, so you call the right people first.
Learn more about website tracking and hot prospects → -
Pipeline health
Spots deals that have stalled or missed a follow-up, before they quietly go cold.
Learn more about pipeline health → -
Quotes and proposals
Create professional quotes and send them by email or secure link, straight from the deal.
Learn more about quotes and proposals → -
Marketing automation
Automated email journeys that keep new leads warm and nurture them until they're ready to talk.
Learn more about marketing automation → -
See all features
And plenty more
Sales targets, one-click reports, a 30-day undo tool and more. Explore everything popcorn can do.
Moving to popcorn is easier than you think
Every paid plan comes with our Enhanced onboarding, worth £99, free when you sign up within 14 days of your demo or sign up without a demo. Our UK team does the heavy lifting, so you can get back to selling.
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Step 1
We import your data with you
Bring one spreadsheet or export from your current CRM and we'll import your contacts together with you before your session, showing you the process so you can do it yourself next time.*
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Step 2
40-minute one-to-one training
A live walkthrough with a member of our UK team, so you and your team know exactly how to use popcorn day-to-day.
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Step 3
Set up your pipeline and customer journey
Practical advice on shaping your sales pipeline and customer journey around how your business actually sells, not a generic template.
*Your spreadsheet needs to be import-ready: clear column headings and data that's already in good shape. If it needs more than a few minutes of tidying, we'll ask you to clean it up before your session so we can make the most of your time.
- UK-based team
- No contracts
- No setup costs
- 4.9/5 on Google
“Everything about popcorn is so simple yet effective. It’s exactly what we need!”
Kinetic Communications
Set up and seeing results in 15 minutes. Read the case study
Your CRM and your accounts, finally working together
popcorn CRM is an official FreeAgent partner. Connect popcorn to FreeAgent and your contacts, deals and invoices stay in sync, so you can see who's paid, who's waiting and who to follow up, without switching between apps.
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Contacts in sync
Your customers stay matched between popcorn and FreeAgent, so you never type the same details twice.
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Deals in sync
Deals sync between popcorn and FreeAgent, so your sales pipeline and your accounts always tell the same story.
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Invoices on the contact timeline
See every FreeAgent invoice in your contact's timeline in popcorn, alongside their emails, WhatsApp messages and notes.
Not using FreeAgent? popcorn also integrates with all major accountancy software, so your customers stay connected whichever package you use.
Simple pricing structure
No Contracts – No Hidden Fees – No Setup Costs
You just pay for the people using popcorn – that’s it. Need more email marketing or WhatsApp reach as you grow? Add credits, only if you need them.
Free CRM
Free forever - Daily dashboard, up to 250 contacts, 1 sales pipeline, online support.
CRM - £59/month
1 user · Dashboard, marketing & sales tools (All features included), UK based phone support and onboarding support.
Common CRM questions from small business owners
Choosing a CRM isn’t just about how many features it has. It’s about whether it fits the way you actually work. Here are some practical questions about using popcorn to manage your customer journey, connect your sales and marketing, and grow without unnecessary complexity.
Most small businesses can switch to popcorn in a few hours rather than weeks. You export your contacts from your current CRM or spreadsheet, we import them with you, and a one-to-one training session gets you and your team using popcorn day-to-day. Kinetic Communications was set up and seeing results within 15 minutes.
Yes. Every paid popcorn plan includes our Enhanced onboarding free when you sign up within 14 days of your demo, or sign up without a demo. It includes importing one import-ready spreadsheet with you, a 40-minute one-to-one training session, and advice on setting up your sales pipeline and customer journey. Enhanced onboarding is normally £99.
You can import your contacts and their details from a spreadsheet or an export from your current CRM, including companies, notes, tags, deals and reminders. For the free import included with Enhanced onboarding, your spreadsheet needs clear column headings and data that’s already in good shape.
Yes. popcorn has no contracts, no hidden fees and no setup costs. You pay monthly for the people using popcorn, and you can cancel or downgrade at any time.
Your data belongs to you. You can export your contacts and data at any time, so you’re never locked in.
popcorn’s CRM plan costs £59 a month for one user, with all dashboard, marketing and sales features included plus UK phone support. For example, a team of three pays £99 a month. Extra email or WhatsApp credits are only needed if you go beyond the standard allowance. All prices exclude VAT.
Yes. popcorn’s Free CRM is free forever, not a time-limited trial. It includes the daily dashboard, up to 250 contacts, one sales pipeline and online support. You can upgrade to a paid plan whenever you need more contacts, users or the marketing and sales tools.
Yes. popcorn connects to WhatsApp, so messages are saved against the right contact alongside their emails, notes and marketing activity in one timeline.
Yes. popcorn is a UK company and all support is provided by our UK-based team, in plain English. Phone support is included on paid plans and is available Monday to Friday, 10am to 4pm, excluding UK bank holidays, on 0121 318 8318.
popcorn stores your data on secure servers in the UK/EU and is GDPR compliant.” popcorn also includes GDPR and compliance tools to help you manage marketing consent for your contacts.
popcorn includes all three in one platform. Every paid plan includes contact management, sales pipelines, deals, reminders, quotes, email marketing, marketing automation, forms, landing pages, website tracking and reporting, with no add-on subscriptions.
Yes, for most small businesses. popcorn brings your contacts, follow-ups, sales pipeline, emails, WhatsApp messages and marketing in one system, so you can stop jumping between spreadsheets, inboxes and separate tools.
popcorn integrates with Gmail, Outlook 365 and WhatsApp, all major accountancy software including FreeAgent, and popular AI note takers, so your emails, messages, meeting notes and accounting information stay connected to your contacts. popcorn also connects to Zapier, which links it to thousands of other apps, so you spend less time on repetitive admin.
popcorn is built as a simpler, lower-cost alternative to HubSpot for UK small businesses. For example, a 3-user team pays £99 a month with popcorn, compared with around £702 a month for HubSpot Marketing Hub Professional, which also charges a one-off onboarding fee. popcorn has no contracts and UK-based support. You can compare your own costs with the popcorn vs HubSpot calculator.
popcorn stores your data on secure servers in the UK and is GDPR compliant. popcorn also includes GDPR and compliance tools to help you manage marketing consent for your contacts.