The Small Business Alternative to HubSpot
Move every prospect from the first hello to a closed deal with a CRM that’s actually simple to look at – and even simpler to use.
4.9/5 on Google – Trusted by hundreds of UK small businesses | 🇬🇧 UK-based support
One simple system for the whole customer journey
Designed for small businesses, the daily, marketing and sales dashboards work together as one connected system rather than three separate products, so you don’t have to piece everything together yourself.
Always know where you stand
The daily dashboard dashboard brings every lead, deal and follow-up into a single view, so that 90% of your daily tasks are covered.
Turn interest into leads, automatically
The essential marketing tools you need to capture and warm up new leads, so your pipeline fills itself before you've lifted a finger.
Never let a deal go cold
Full visibility of your sales process, whether you're a one-man band or a team of 15, so you always know how your sales are performing and where you should be focusing your time.
What’s stopping your prospects saying yes?
Free 2-minute quiz – get your sales health score instantly.
Already looked at HubSpot?
Here’s what small businesses tell us made them switch to popcorn instead.
Example comparison: popcorn vs HubSpot for a 3-user team
A 3-user team sending up to 3,500 emails and 1,000 WhatsApp messages a month — both within popcorn's standard allowances — pays £99 a month with popcorn. The same usage on HubSpot Marketing Hub Professional costs £702 a month (3-seat minimum) plus a one-off ~£2,370 onboarding fee — a saving of roughly £603 a month, or over £9,600 in year one once HubSpot's onboarding fee is included.
Figures exclude VAT. HubSpot figures are converted from their published USD pricing (~$1 = £0.79) since HubSpot doesn't publish GBP pricing for this tier. Use the calculator above for your own team size and usage.
popcorn vs HubSpot Calculator
See how popcorn CRM compares to HubSpot, Zoho, plus many more:
Don’t just take our word for it
Join hundreds of UK business owners who simplified their sales with popcorn.
Simple pricing structure
No Contracts – No Hidden Fees – No Setup Costs
You just pay for the people using popcorn – that’s it. Need more email marketing or WhatsApp reach as you grow? Add credits, only if you need them.
Free CRM
Free forever - Daily dashboard, up to 250 contacts, 1 sales pipeline, online support.
CRM - £59/month
1 user · Dashboard, marketing & sales tools (All features included), UK based phone support and onboarding support.
Common CRM questions from small business owners
Choosing a CRM for a small business can be confusing. Here are straightforward answers to the questions small business owners and entrepreneurs ask about CRM software, including what it does, what it costs, which features you really need and how different CRM platforms compare.
There isn’t one CRM that’s best for every small business. The right choice depends on what you need it to do, how many people will use it and how complex your sales and marketing processes are. Some CRMs focus on simple contact and sales management, while others offer advanced marketing, automation, project management or enterprise tools.
A CRM keeps your contacts, leads, conversations, follow-ups and sales opportunities organised in one place. It helps you see who needs following up, what stage each opportunity is at and what needs to happen next.
Not every business needs a CRM from day one. But once you’re managing enough prospects that spreadsheets, inboxes or memory make it difficult to keep track of follow-ups, a CRM can make the sales process much easier to manage.
CRM pricing varies considerably. Some platforms offer free plans, while paid CRM software can range from relatively inexpensive per-user subscriptions to hundreds of pounds per month for platforms with advanced sales, marketing and automation features.
A sales-focused CRM is usually better if your priority is managing leads, follow-ups and your sales pipeline. A marketing-focused CRM may be more suitable if email campaigns, marketing automation and lead nurturing are a bigger part of your business.
Yes. Businesses change CRM systems regularly, although moving becomes more complicated as you accumulate more contacts, data, integrations and automated processes. That’s why it’s worth considering both what you need now and what you’re likely to need as the business grows.
It can be. A free CRM may provide everything a sole trader or very small business needs initially. The important thing is to check which features are included, any limits on users or contacts, and what you’ll need to pay for if you outgrow the free plan.
Start with what you actually need rather than comparing the number of features each CRM offers. Look at ease of use, sales and marketing tools, integrations, support, user limits and the real monthly cost for the number of people who will use it.
